Staying focused on your financial goals is the key to making them happen. LifeGoals is designed with intuitive interactive planning tools that guide you through every step of the investment process.
The user-experience and branding of the LifeGoals website had to reflect the simplicity of the financial tools themselves. A thorough user-journey was developed and tested in partnership with the LifeGoals team to ensure each step of the process was intuitive and easy to understand.
The branding was developed over a couple of iterations to ensure the positioning and visuals were spot on with the business strategy – a simple, easy to use platform for everyday people interested in investing and saving. Bright colours and approachable faces of everyday people were used to create a strong tie-in to this strategy. We worked with our friends at StoryLine Creatives who developed copy for the website based on our designs, and the always super-focused clients at Emergo who managed to build the site in 2 languages and a very robust payment system within a few months!
Always a pleasure working with these teams to produce top-notch communications.
See the website: www.lifegoals.eu
Tags: Branding / Website design / UI-UX
