We see ourselves as communication problem-solvers, utilising a variety of mediums to best answer the brief and create the most impact for our clients around the world.
For over 20 years we have worked across a wide range of projects in multiple industries and locations, helping our clients deliver effective brand experiences. From development of brand identities through communication strategies, websites to mobile apps, copywriting to brand training, social media development to video production. As creative communications experts, we create everything needed to fulfil an effective business strategy – from advising to creating to implementation.
We really love what we do, and believe that our reputation is based on the passion and analytical thinking that we bring to each project. Our branding expertise has been built over many years of working this way and we’ve been rewarded with an extensive list of global clients, helping to enrich our diverse portfolio.
Our creative process
BRAND STRATEGY
Identify opportunities + define the strategy
We start every engagement by understanding the purpose of a business through research, interviews and lots of questions. We then define the brand values and build a strategic direction aligned with those values – building the brand story and narrative for its consumers. We organize brand systems, the brand’s vision and mission, information structures and continue to adjust these as necessary right up to launch and beyond.
- Market analysis
- Naming
- Brand positioning
- Brand story
- Brand architecture
- Communication strategy
- Launch planning
BRAND EXPERIENCE
Create the experiences
Based on our strategy work, we create distinctive brand experiences that can cover every digital and physical point of contact and interaction with a brand. Our variety of approaches keep brands relevant, setting them apart from competitors, ensuring the brand’s long-term value.
- Brand identity design
- Brand Messaging
- Advertising (press, outdoor, tv and online)
- Content development (copywriting, photography, filming)
- Brand campaigns (press or digital)
- Interaction design + digital experience
- Website and app development
- Social media creation + management
- Environmental branding
- Event management
BRAND MANAGEMENT
Measure the impact
We meet the challenge of managing brands through driving brand education within a company, building guidelines and systems that help our clients manage the implementation of their brand both internally and externally.
- Brand guidelines
- Brand training
- Brand management systems
- Content and asset management
- Employee training
We help brands move from passive, one-dimensional communications to active engagement by crafting stories across multiple platforms; allowing consumers to live their values.
