Repositioning brand
One of the most established Insurance companies in Cyprus
A values-driven new Brokerage
New identity for Cultural Foundation
Have you ever considered that, in any type of interaction or communication there is always a hierarchy of information involved? Even the simplest verbal interactions follow a natural order and some basic rules of hierarchy: “Hello!” “How are you?” “Haven’t seen you in ages!” “Are you staying long?” “I like your hat!” When we communicate,…
Property development branding
Branding Corporate Services
Seth Godin is a God amongst marketers. His definition on branding is: A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay…
Brand Positioning for Global Research
Historically, branding has been associated with a product or a business. In 1968, Andy Warhol famously said “In the future, everyone will be world-famous for 15 minutes”.
