Crash helmet enforcement. Real stories formed the heart of a series of TV ads for the Cyprus police: a mother waiting for her son to return home and an older brother racked with guilt.
Raw and direct, the two spots deliver the horror and impact of losing someone you love with a narrative that captures the emotions in the wake of a recent loss.
The ads aired at cinemas and on all TV stations during peak times and were shared across multiple social media platforms.
The Cyprus Police are also using the videos in an awareness building initiative for schools.
Tags: Branding / Digital marketing strategy / Video script, art direction and production / Website design / Social media campaign