13D is an independent global research firm led by Kiril Sokoloff. For over 30 years he has been an advisor to the largest pools of global capital, high-net worth individuals and leaders all over the world.
Self styled as ‘cutting edge contrarians’, 13D and its stable of the world’s leading analysts earned the reputation as ‘agnostic interpreters of what the market is telling them’. Navajo’s brief was to rebrand and reposition 13D from ’the industry’s best kept secret’ to a broader audience.
Refreshing 13D’s identity and re-visualising their unrivalled reputation became the core of the project. Navajo began by developing a contemporary marketing site that communicated their exemplary track record and retained an insight to their independent and contrarian approach, ultimately acting as a springboard for the wider strategy of moving to a more accessible model.
Following the marketing site launch we focused on developing an information architecture and designs for the subscription area of the site which delivers its flagship products “What I Learned This Week’ and ‘What Are The Markets Telling Us?’
Navajo continues to consult on a range of design and marketing initiatives for 13D.