2GIS is a Russian online business listings company offering city maps, business contacts and public transport routes via their mobile app and website.
We were commissioned to come up with a copywriting billboard teaser campaign for their Cyprus launch.
Our approach was a totally mad combination of ‘unusual’ job descriptions against regular jobs that would grab people’s attention.
We had immense fun working up some of the combinations which were all based on real job listings submitted to 2GIC’s database! The result was an overwhelming social media engagement with huge volumes of people photographing the billboards and sharing them across Facebook, Instagram and Twitter.
Copywriting / Design