Driven by 21st Century Fintech, Ancoria Bank launched their Financial Services offering via state-of-the-art branches and an innovative website inviting customers to a fresh new way to bank.
Part of our brief for the development of Ancoria’s website was to position this new player in the financial sector with a fresh and no-frills approach to banking.
Extensive user-flow methodologies and intuitive information architecture were key to ensuring effective usability; copy was written in a style that was easy to understand, friendly and approachable, reflecting the brand’s ethos. Vibrant colours and imagery were selected to enhance the contemporary branding of a 21st Century Bank.
Brand Positioning for digital / Website design + development / Copywriting
