Ancoria Insurance is an established global business, servicing the saving and investment needs of an extensive list of over 22,000 international clients.
Our brief was to revamp their existing site, repositioning them as a contemporary insurance company and drawing on their extensive Swedish heritage.
Clear and intuitive user-flow and information architecture were important in establishing an easy to navigate website. The often complex nature of pensions and finance meant that copywriting was a critical part of the project and a significant part of the budget was used to develop an easy to understand, friendly and approachable style of writing. The visual style of the site aimed to portray the Scandinavian roots of the business. Tools and information fact sheets were placed throughout the site to assist users in finding key information.
Brand Development / Website Design + Development / Copywriting
