As one of the most established Insurance companies in Cyprus and with the largest market share, General Insurance’s challenge was to embrace technology in order to upgrade their offering via their online channels
Our brief was to modernise and streamline their online insurance forms, making it easy for customers to gain an instant online quotation for motor, home, travel, hunting and driver insurance.
We worked with GIC to develop an extensive user-flow methodology before embarking on the design and user interface development. The key was to ensure that every aspect of the process flow was as highly intuitive as possible and that every customer interaction would yield an intuitive response. The result was a fully integrated set of online forms customers can use to gain an online quotation in minutes!
Design / Information Architecture / UI+UX Design and Development
