No matter what the country or the model, the Levis brand speaks clearly and generates the same emotion among consumers. This is ensured by effective international brand management.
Navajo implemented a series of campaigns in the UK through digital channels within a youth target market. The campaign has since been presented under a visual identity that reflects brand tonality and positioning.
This initial collaboration evolved into a longer-term relationship that extended to a number of moving image applications.
Design / Digital campaign