The Global Marketing Implementation People, who get campaigns out and performing in multiple media, multiple languages and multiple markets, fast.
When Freedman International were seeking creative partners to help them visualise their new website, they turned to us for assistance. They already had a very complex back-end system in place that allowed them to update their website with new work on a daily basis, and also manage their huge number of copywriting partners scattered across the globe.
We delivered a set of templates to them which enhanced their branding and allowed for a variety of functions per section of their site, based on the types of users accessing them. We worked with them to streamline the huge amount of functionality they wanted to use to assist their editors to submit content. We also created a template for their white paper reports and guidelines they publish on their site regularly.
The results of the website redesign were a much more fluid experience for both the content editors as well as their customers looking for information.
Branding / Design / UI + UX